E-Commerce Packaging 101 – 7 Essentials To Promote Your Brand

In this 30-minute webinar, I will answer these questions with the six elements of effective online commerce packaging design, shipping and branding strategies that can get your products safely to consumers at a reasonable cost, while at the same time building brand loyalty.

 

The growth of e-commerce over the past couple of years has created many new opportunities for brands and retailers. However, selling and drop-shipping products online raises unique challenges compared to selling at brick-and-mortar stores.

 

Among the topics I will cover:

+ Packaging design for e-commerce vs. the retail shelf

+ Keeping products safe during shipment

+ Getting the best bang for your buck with packaging and shipping materials

+ Keeping freight and manufacturing costs low

+ Leveraging your e-commerce packaging for marketing, branding, and customer loyalty

 

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Contents of this video

 

00:00 – Intro

00:18 – Priorities For Online Packaging

00:46 – Priority 1 – Safety

05:04 – Priority 2 – Freight Costs

09:48 – Priority 3 – Manufacturing Costs

14:34 – Priority 4 – Recyclability

21:32 – Priority 5 – Motivate the 2nd Sale

26:38 – Priority 6 – Brand Loyalty

34:51 – Common Mistakes

38:41 – Conclusion

 

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THIS VIDEO WAS PRESENTED AT ECRM A tradeshow for product businesses to meet retailers. Learn more by visiting: https://ecrm.marketgate.com.

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