What is the essential difference between online versus retail packaging? Do you know how to optimize packaging design to sell wonderfully on AMAZON and SHOPIFY?
In this 30-minute webinar, I will answer these questions with the six elements of effective online commerce packaging design, shipping and branding strategies that can get your products safely to consumers at a reasonable cost, while at the same time building brand loyalty.
The growth of e-commerce over the past couple of years has created many new opportunities for brands and retailers. However, selling and drop-shipping products online raises unique challenges compared to selling at brick-and-mortar stores.
Among the topics I will cover:
+ Packaging design for e-commerce vs. the retail shelf
+ Keeping products safe during shipment
+ Getting the best bang for your buck with packaging and shipping materials
+ Keeping freight and manufacturing costs low
+ Leveraging your e-commerce packaging for marketing, branding, and customer loyalty
Contents of this video
00:00 – Intro
00:18 – Priorities For Online Packaging
00:46 – Priority 1 – Safety
05:04 – Priority 2 – Freight Costs
09:48 – Priority 3 – Manufacturing Costs
14:34 – Priority 4 – Recyclability
21:32 – Priority 5 – Motivate the 2nd Sale
26:38 – Priority 6 – Brand Loyalty
34:51 – Common Mistakes
38:41 – Conclusion
THIS VIDEO WAS PRESENTED AT ECRM A tradeshow for product businesses to meet retailers. Learn more by visiting: https://ecrm.marketgate.com.
MORE ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need here at the Start to Sold Blog (https://www.emilyannepage.com/StartToSold/) OR YouTube Channel: (https://bit.ly/3cDZS39)
MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. She also offers business growth consulting(https://www.emilyannepage.com) and free advice for brand owners through START TO SOLD (http://starttosoldpodcast.com)