E-Commerce Packaging 101 – 7 Essentials To Promote Your Brand
What is the essential difference between online versus retail packaging? Do you know how to optimize packaging design to sell wonderfully on AMAZON and SHOPIFY?
In this 30-minute webinar, I will answer these questions with the six elements of effective online commerce packaging design, shipping and branding strategies that can get your products safely to consumers at a reasonable cost, while at the same time building brand loyalty.
The growth of e-commerce over the past couple of years has created many new opportunities for brands and retailers. However, selling and drop-shipping products online raises unique challenges compared to selling at brick-and-mortar stores.
Among the topics I will cover:
+ Packaging design for e-commerce vs. the retail shelf
+ Keeping products safe during shipment
+ Getting the best bang for your buck with packaging and shipping materials
+ Keeping freight and manufacturing costs low
+ Leveraging your e-commerce packaging for marketing, branding, and customer loyalty
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Contents of this video
00:00 – Intro
00:18 – Priorities For Online Packaging
00:46 – Priority 1 – Safety
05:04 – Priority 2 – Freight Costs
09:48 – Priority 3 – Manufacturing Costs
14:34 – Priority 4 – Recyclability
21:32 – Priority 5 – Motivate the 2nd Sale
26:38 – Priority 6 – Brand Loyalty
34:51 – Common Mistakes
38:41 – Conclusion
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THIS VIDEO WAS PRESENTED AT ECRM A tradeshow for product businesses to meet retailers. Learn more by visiting: https://ecrm.marketgate.com.
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MORE ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need here at the Start to Sold Blog (https://www.emilyannepage.com/StartToSold/) OR YouTube Channel: (https://bit.ly/3cDZS39)
MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. She also offers business growth consulting(https://www.emilyannepage.com) and free advice for brand owners through START TO SOLD (http://starttosoldpodcast.com)
https://www.linkedin.com/in/emilypage/