What is the essential difference between online versus retail packaging? Do you know how to optimize packaging design to sell wonderfully on AMAZON and SHOPIFY?
In this 30-minute webinar, I will answer these questions with the six elements of effective online commerce packaging design, shipping and branding strategies that can get your products safely to consumers at a reasonable cost, while at the same time building brand loyalty.
The growth of e-commerce over the past couple of years has created many new opportunities for brands and retailers. However, selling and drop-shipping products online raises unique challenges compared to selling at brick-and-mortar stores.
Among the topics I will cover:
+ Packaging design for e-commerce vs. the retail shelf
+ Keeping products safe during shipment
+ Getting the best bang for your buck with packaging and shipping materials
+ Keeping freight and manufacturing costs low
+ Leveraging your e-commerce packaging for marketing, branding, and customer loyalty
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Contents of this video
00:00 – Intro
00:18 – Priorities For Online Packaging
00:46 – Priority 1 – Safety
05:04 – Priority 2 – Freight Costs
09:48 – Priority 3 – Manufacturing Costs
14:34 – Priority 4 – Recyclability
21:32 – Priority 5 – Motivate the 2nd Sale
26:38 – Priority 6 – Brand Loyalty
34:51 – Common Mistakes
38:41 – Conclusion
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THIS VIDEO WAS PRESENTED AT ECRM A tradeshow for product businesses to meet retailers. Learn more by visiting: https://ecrm.marketgate.com.
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