ECRM’s Store Brands Leadership Summit April 2019
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ECRM’s Store Brands Leadership Summit April 2019

DATE: April 8, 2019 LOCATION: Bally’s Las Vegas Hotel & Casino in Las Vegas, Nevada 3645 Las Vegas Boulevard South; Las Vegas, NV 89109 I look forward to speaking at ECRM’s powerful STORE BRANDS LEADERSHIP SUMMIT (April 8, 2019) in Las Vegas, Nevada! All retail buyers responsible for launching new private label programs in retail…

4 FEARS YOUR RETAILERS HAVE… THAT YOU NEED TO ADDRESS IN YOUR RETAIL PITCH

4 FEARS YOUR RETAILERS HAVE… THAT YOU NEED TO ADDRESS IN YOUR RETAIL PITCH

Your retailers have DIFFERENT worries than you – they have a job to perform that includes hitting sales targets, generating profit for their company, and keeping their customers interested in coming back day after day for new good products. Your retailer MAY not say exactly what they are thinking when you’re talking during your pitch…

Q&A: “Should I Dig Into My 401k or Savings To Finance My Business Through COVID-19 Pandemic?”
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Q&A: “Should I Dig Into My 401k or Savings To Finance My Business Through COVID-19 Pandemic?”

Q: “Should I Dig Into My 401k or Savings To Finance My Business Through COVID-19 Pandemic?” A by EMILY: This is a hot button topic and I’m going to take a strong stance because sometimes it’s better to be polarized by a strong answer, because then you’ll have your own answer that’s right for you. …

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DATE AND TIME: ———————————————- Wednesday April 7, 2021 10 – 11 am PST / 12 – 1pm CST / 1-2 pm EST DESCRIPTION: ———————————————- Impress and close a deal with the pitch deck, script and delivery that builds confidence in your brand with a retail buyer! You have your first buyer meeting BUT HOLY COW?!…

How Can Offering In Store Sampling PULL Your Sales Forward In Stores?

How Can Offering In Store Sampling PULL Your Sales Forward In Stores?

PROBLEM: Woo hoo! You got into retail – but now how will you get customers to see and buy your product off those store shelves? Ideally, when you get into a new store you would be there to stand by your product and talk to every casual shopper so they would notice your product. But…

When I Hit Burnout Last Year I Turned To Pareto
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When I Hit Burnout Last Year I Turned To Pareto

I was burnt out by the end of last year! I had too many “priorities” – meaning I had too many clients, projects and I was tired. I realized the reason I felt this way that I needed narrow in on what was most important. This is the tool I have used with my clients…

How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage
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How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage

How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the…

Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
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Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist

International suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…

5 Mistakes You Probably Made On Your Online Shopping Website For Small Business
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5 Mistakes You Probably Made On Your Online Shopping Website For Small Business

5 types of online store pain points found that can be easily fixed! 5 types of online store pain points found that can be easily fixed! I noticed that there are 5 types of pain points that are slowing sales! In order to help you, I’ve compiled the list so you can see if any…

Trouble Shooting Great Photos To Sell Your Product
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Trouble Shooting Great Photos To Sell Your Product

DO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click…