summer fancy food show
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How To Meet Retail Buyers – The Best Consumer Product Good Trade Shows

Every year there are multiple different types of trade shows that take place around the U.S. in order to help business owners grow their business, make important connections and solve business problems. These are the top trade shows to sign up for in 2023 and find out the latest products and industry trends.   1….

Avoid “Basic” Packaging for Amazon Brands in 7 Steps
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Avoid “Basic” Packaging for Amazon Brands in 7 Steps

We’ve all bought products off of Amazon or Shopify and regretted the decision, the moment the item arrived. Why? Because the packaging was too basic and didn’t wow us! So if you are selling on Amazon or you wish to do so in the future, read along! We are going to talk about how to…

How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage
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How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage

How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the…

*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…
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*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…

CHILL’ing in the grocery store IS a hobby I love. Some people like strolling museums and admiring the art… some people like watching #Netflix movies… some people enjoy #Tapas. I like walking in grocery stores and looking for cool new products to taste or packaging to oogle. YOUR NEW BEST HOBBY This hobby is one…

Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
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Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist

International suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…

Trouble Shooting Great Photos To Sell Your Product
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Trouble Shooting Great Photos To Sell Your Product

DO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click…

HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW
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HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW

Published on 7/14/20  in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift…

Color-Blocking Strategies for Packaging Design Sales Success
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Color-Blocking Strategies for Packaging Design Sales Success

Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

CASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

RESOURCES: #2020bestpackaging #advice #agency #artwork #bestbusinesspractices #businessowner #businessadvice #businessstrategy #businesssalesstrategy #bestpackaging #bestpackagingdesign #bestpackagingdesign2020 #brandbuilding #buildingyourbrand #consulting #CPGbusiness #CPGbusinessgrowthstrategy #CPGlineextension #costco #costcopackaging #costcoproducts #costcogiftablepackaging #design #designfirm #designagency #designtips #development #developmentstrategy #developmentcoaching #emilyannepage #entrepreneur #entrepreneuradvice #entrepreneurgrowth #entrepreneurcoach #entrepreneurlife #foodandbeverage #foodandbeveragebrand #foodandbeveragebusiness #inspiration #luxury #luxurybrand #luxurypackaging #manufacturing #makeyourbrandstandout #pearlresourcing #packagingdesign #product #productswelove #productdevelopment #packagingideas #packagingdesign #packaginglove #packagingthatsells #productsales…

5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study
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5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study

CASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With…

8 Easy Steps To Design RTD Can Beverage Packaging
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8 Easy Steps To Design RTD Can Beverage Packaging

8 Easy Steps To Design Canned Beverage Packaging Do you have an idea for a new beverage, and you want to know how to design your packaging? Here we will cover the 8 steps you need to take your beverage from an idea to getting it into something that you can sell in stores. 1….