DO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL?
Stop taking pictures with your iPhone!
Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers.
We statistically see higher click through rates online increase AND retail buyers reply when businesses show their products as either professional photos OR 3D mock-up. What makes the difference is the perspective, lightening, background, and resolution!
Are you confident your product photos are amazing? When was the last time you had professional photos taken of your product?
Keep reading to find out how easy it is to work with us…
WHAT ARE COMMON COMMON FOOD PHOTOGRAPHY ISSUES?
Frustrated by how your food photos are turning out? Assess your current photos by reviewing these common “DIY product photo issues” and read on for potential solutions:
Your photos are blurry. Blurry photos are caused by camera shake. Solutions include: 1) hold your camera steadier (easier said than done), 2) use a tripod with a remote so your camera stays completely still while you’re shooting, 3) use a faster shutter speed, which will require opening up your aperture and/or moving to an area with more light, or 4) raise your ISO to decrease the amount of light needed (this will reduce image quality, however).
Your colors aren’t true to life. When you’re editing your photos, if your plate of food looks very blue, yellow, pink or green, use your software’s white balance tools to fix it! Colors come alive when the white balance is set properly. If you shoot in RAW format, you’ll have an easier time adjusting color balance later.
Your photos just don’t “pop” like professional food photos. Experienced food photographers use lenses that allow them to narrow their depth of field to highlight the subject of the photo. Then they use photography software to tweak the contrast, levels and sharpness of their photos. Sometimes a few little edits can really make a photo pop.
HOW DO YOU GET GREAT PRODUCT PHOTOGRAPHY?
1. Utilize bright lighting – Removing shadows and using a clean warm light will brighten your product and make it look inviting! Color and light creates emotion.
2. Minimize clutter – With a clean white background for product or packaging phot
os we increase the chance a customer will focus and like your product. The human eye gets distracted and overwhelmed if to many things are happening in an image and they will quickly look for other things that they like better if this is the case.
3. Layered focus – It’s important to focus on the correct elements of a photo. Sometimes complex image that have a lot of texture require layering two images with different focal points to get the optimal image. This requires an experienced photographer knowledgeable of both photoshop and staging.
4. Mathematical angles and placement – Our human eyes subconsciously find certain angles, ratios, and contrasts attractive. An excellent photographer will know and utilize these principles to accomplish beautiful photos that attract customers.
5. Premium equipment – Use the latest in professional lighting, SLR cameras, and lenses inside of our photographers dedicated studio to create the best results.
With careful planning you will get the best images for your online commerce store that will result in better sales. They say photos are worth more than 1,000 words… or better yet dollars 💸 ! Good photos = Sales.
Make sure that you have great photos to sell your product for these benefits: 1) Effective product photos INCREASE click through on your website for online sales. 2) Plus in retail REAL mouth watering photos make people grab and buy.
We hope the information above helps you to figure out what type of photos YOU should have to grab client attention. However if you realize “Hey this product photography is a lot of work! And I want a professional to do this!” please email us to request a quote: firstname.lastname@example.org | https://www.pearlresourcing.net/product-photography.
TROUBLESHOOTING COMMON FOOD PHOTOGRAPHY ISSUES
What makes a GREAT product photo?
- Bright and clean photos
- Minimalism in shot
- Clear focus on product
- Careful placement
- Premium Equipment
MORE ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Blog.
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MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.
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