5 Things You Did Not Think About The Last Time You Ordered Packaging
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5 Things You Did Not Think About The Last Time You Ordered Packaging

ByEmily

5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed…

How to Keep Co-packers From Stealing Your Manufacturing Ideas
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How to Keep Co-packers From Stealing Your Manufacturing Ideas

ByEmily

Emily Page with Start to Sold shows how to protect your ideas As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat – the struggle is real, and…

Crucial Differences in E-Commerce vs. Brick-&- Mortar Packaging
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Crucial Differences in E-Commerce vs. Brick-&- Mortar Packaging

ByEmily

E-Commerce vs. Brick-and-Mortar What grabs consumers’ attention in stores and online is not always the same? Learn key differences between packaging to sell online versus in store, PLUS fresh tips to help make your product stand out and gain more new and returning customers. 1. OPTIMIZING E-COMMERCE SALES HIGH-QUALITY PHOTOS + MOCK-UPS Credit: The Madelaine…

Designing E-Commerce Packaging To Be Indestructible & Impactful (Posted on ECRM BLOG)
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Designing E-Commerce Packaging To Be Indestructible & Impactful (Posted on ECRM BLOG)

ByEmily

Written for ECRM and 1st posted their Blog on 10/16/19. ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG) Most emerging brands get their start selling online, typically via Amazon as well as their own e-commerce site. This is how they build a track record that they can reference when pitching a…

Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales
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Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales

ByEmily

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the…

Why Are These Identical Products Priced Differently?!
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Why Are These Identical Products Priced Differently?!

ByEmily

What is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What…

Why Branding Makes Money For Physical Product Brands?
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Why Branding Makes Money For Physical Product Brands?

ByEmily

What is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What…

3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)
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3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)

ByEmily

How can packaging improve your product shelf life?… Naturally?! Believe it or not but it’s packaging! Shelf-life has a direct economic impact on the value of your product because: Let’s talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive…

One LinkedIn Connection= Millions in Business
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One LinkedIn Connection= Millions in Business

ByEmily

Originally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past…

Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart
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Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart

ByEmily

Kevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product – an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

ByEmily

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…

What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)
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What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)

ByEmily

Which CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s…