Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales
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Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales

To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the…

3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)
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3 Ways Packaging Can Naturally Increase Shelf Life (Food and Beverage)

How can packaging improve your product shelf life?… Naturally?! Believe it or not but it’s packaging! Shelf-life has a direct economic impact on the value of your product because: Let’s talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive…

Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart
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Why I’m Glad I Didn’t Quit: Interview with SneakErasers Co-Founder Kevin Consolo Now In Walmart

Kevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product – an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…

What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)
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What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)

Which CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s…

Customer In Crises – Pivot Your Business Strategy To Meet Demand in Quarantine (Free Webinar Video)
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Customer In Crises – Pivot Your Business Strategy To Meet Demand in Quarantine (Free Webinar Video)

Some of your customers are in survival mode during this COVID-19 outbreak and it’s changing their needs and impacting your business. You’ve had customers cancel and seen a shift in sales in even a short amount of time – how should you react? As executives and brand owners it’s important we stay calm and lead….

Sneaking Into Class Taught by Kinkos Founder Paul Orfalea… How Charisma Will Get You Through!
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Sneaking Into Class Taught by Kinkos Founder Paul Orfalea… How Charisma Will Get You Through!

Honestly… I snuck into this “Entrepreneurship” USC class without meeting course criteria and I didn’t belong because I didn’t have good grades. But Paul Orfalea, founder of Kinkos had an undisclosed requirement that superseded coursework… students lined up and only got in if they were bold introducing themselves to him. My firm handshake, unswerving eye…

Evolution of Packaging for Natural Food Industries
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Evolution of Packaging for Natural Food Industries

Natural food bands are leading the trend packaging and branding. What can you learn? This article was also published on ECRM’s Blog on 5/6/2020. Packaging in the old days of natural foods was what we would call… “scrappy.” Emerging brand owners didn’t have a lot of visibility, demand or capital so their packaging reflected it….

Setting Goals & Lessons From How I Learned to Run A Mile
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Setting Goals & Lessons From How I Learned to Run A Mile

If you’re like me, you’re #TYPEA go-getter, who doesn’t like to give up, and sets ambitious goals. Buuuuut when I look back on past new years resolutions I see goals I not only didn’t hit but some I totally gave up on completing after some discouragement. Sometimes the fastest way to accomplish your goals is…

RAPPORT: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING
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RAPPORT: THE #1 STEP IN NAILING YOUR RETAIL SALES BUYER MEETING

Retail buyer sales meeting jitters can happen anytime with anyone. You want to be a hit! Take a deep breath and remember that your CRUCIAL key for sales meeting success is building rapport (which is essentially trust and likability). Below are some essential ways to build rapport in your next retail sales buyer meeting. 1….

What Should You Say When Your Retail Buyer Asks Your For Price In A Sales Meeting?
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What Should You Say When Your Retail Buyer Asks Your For Price In A Sales Meeting?

What Should You Say When Your Retail Buyer Asks You For A Price In A Tradeshow? Look, it can be off putting when a person cuts to the chase and asks for price? Especially since you normally need more information to give them an accurate quote. What if you say a price that is too…

VIDEO INTERVIEW: When It’s Right To Quit Your Job (with Tracy Timm)
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VIDEO INTERVIEW: When It’s Right To Quit Your Job (with Tracy Timm)

Is becoming an entrepreneur right for you? It ain’t easy and it’s not a get rich quick method for most! It takes commitment, conviction, passion and the belief that life for you is about MORE than money or security – and that thing for you must be a desire for doing something on your own….