HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW
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HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW

Published on 7/14/20  in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift…

Color-Blocking Strategies for Packaging Design Sales Success
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Color-Blocking Strategies for Packaging Design Sales Success

Written by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet…

How To Go From $0 To $1 Million In Annual Revenue (3 Steps I Used) – On-Demand Webinar
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How To Go From $0 To $1 Million In Annual Revenue (3 Steps I Used) – On-Demand Webinar

This webinar recording has been made evergreen. To watch please click to RSVP and you will be taken to a page where you can watch the video live. In order to view the video you must RSVP Click to register for this On-Demand Webinar and have access to watch the video. CLICK HERE ABOUT The…

Q&A: How can business owners build resilience and strategy during COVID19 quarantine?
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Q&A: How can business owners build resilience and strategy during COVID19 quarantine?

Q: How can business owners build resilience and strategy during COVID19 quarantine? Answer: To build resilience, remember who you are and where you came from. These three steps should help you create a resilient mindset and plan: 1. REMEMBER WHO YOU ARE & WHAT GOT YOU INTO ENTREPRENEURSHIP TO BEGIN WITH As business owners, it’s…

5 Things You Did Not Think About The Last Time You Ordered Packaging
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5 Things You Did Not Think About The Last Time You Ordered Packaging

5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed…

Q&A: What is ONE strategy to overcome personal fears as an entrepreneur in COVID-19 Crises?
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Q&A: What is ONE strategy to overcome personal fears as an entrepreneur in COVID-19 Crises?

QUESTION: What is the MAIN strategy you recommend to overcome personal fears as entrepreneur? ANSWER: Here is the one main STRATEGY to overcome fear in this time and 2 sub-points: 1. STRATEGY – CALL A FELLOW ENTREPRENEUR We have all felt fear – it makes your brain fuzzy. That is why the MAIN strategy you…

How to Keep Co-packers From Stealing Your Manufacturing Ideas
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How to Keep Co-packers From Stealing Your Manufacturing Ideas

Emily Page with Start to Sold shows how to protect your ideas As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat – the struggle is real, and…

Q&A: What are 2 ideas business owners can use to invite customers back after COVID19 quarantine?
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Q&A: What are 2 ideas business owners can use to invite customers back after COVID19 quarantine?

QUESTION: How can businesses execute a successful reopening and encourage customers to come back after COVID-19 pandemic? ANSWER: Obviously I’m all about sales at this moment so I’m fired up to say these 2 quick strategies matter: 1) I think the first thing obviously is you want to do a rollout to build anticipation. This…

Beverage Industry Trends Trends – What Is Selling?
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Beverage Industry Trends Trends – What Is Selling?

Are you wondering what trends are taking off this year? These trends are hot, as in right off the production line, because it’s all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black belt master manufacturer of emerging brand beverages and a vendor partner of…

Q&A: What steps can you take to build your business during COVID 19 pandemic?
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Q&A: What steps can you take to build your business during COVID 19 pandemic?

Q: What steps can you take to build your business during COVID 19 pandemic? ANSWER FROM EMILY: There there are 5 tips that come to mind: 1. Reach out to your customers. Call your customers, even those who were canceling on you. Call them, send them an email newsletter if you’re if you have their…

Q&A: How should capital raising strategies change in a tight fiscal environment of COVID19 pandemic?
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Q&A: How should capital raising strategies change in a tight fiscal environment of COVID19 pandemic?

Q: How should capital raising strategies change in a tighter fiscal environment of COVID-19 pandemic? A: Let me break it down into 3 points to keep in mind to ace your pitch, post CORONA VIRUS CRISES: 1: INVESTORS STILL EXIST AND THEY ARE LOOKING FOR A POSITIVE RETURN. What you need to remember if you’re…