If you’re running a business you are a badass – but even the BEST of class want to get better every year. What do you want to change in 2021?
WHERE DO YOU WANT TO GROW in 2021?
To help you evaluate where you are AND where you can grow, take a look at these 3 common mistakes hampering the growth of business owners. Which areas seem like a spot you want to work on for next year?
1) STRONG LEADS, STRONG SALES BUT LOW PROFIT (including either excess cash or time for a vacation)!
You have been growing and feel proud of what you have accomplished… but feel burnt out! You have high revenue and loyal clients but you can’t take a vacation and either can’t pay yourself OR can’t take more than your salary as profit at the end of the year. When you have sales and great products but not enough “margin” (which is left over for your enjoyment) time or money… you are doing too much and it’s time to pivot for your next growth phase.
To find joy again, it’s time to SIMPLIFY YOUR BUSINESS and PRIORITIZE maximum effort activities. In this new phase of growth, let’s re-define ZONE OF GENIUS, REDUCE EXPENSES, OPTIMIZE PROCESSES, CONFIRM PRICING and ELIMINATE things that are sucking you dry financially and in terms of energy. Time to clean house and create the financial and personal margin you need to be profitable and happier in your business.
2) STRONG LEADS, SLOW SALES AND WE WANT MORE!
You talked to the Kroger buyer… you presented to QVC team… and had consult meetings face to face with customers. But your sales need to grow – you either aren’t getting any sales OR you have a low close ratio. What is the problem? Is it the wrong audience, is it your pitch? If is but no one has called to place a PO or signed up!
The good news is the solution is simple. Your next steps to fix your problem are to work on your OFFERS, TARGET AUDIENCE and SALES PROCESS – come back to the basics and clarify your target audience, their needs and formulate an offer and sales process to make your value clear and hiring you easy. With a more effective sales process you will grow revenue, profit and happiness. Once the process works, you just have to be diligent to stick to it to feel you've grown this year,
3) LOW LEADS, LOW SALES AND WE ARE CONFUSED!
You have products/services and good offers but you want more sales and customers! You pay for ads, you do social media posts, you email people and call back clients but don’t have enough closed clients. Why aren’t people buying? Where are your customers and how do you reach them?
The source of your big solutions is literally going to be as simple as getting in front of more people to make offers. In this case you need to IDENTIFY YOUR TARGET AUDIENCE, DEFINE WHERE THEY ARE, MAKE A SCHEDULED PLAN TO PITCH TO THEM and KEEP REPEATING. Making a pitch to a customer and getting turned down gives you information you help you edit your current offer and build a better one. The more people you talk to the more people you will close - it's a law of the universe. You will get sales with more offers made. What would it take for you to With simple accountability and clarity you will increase your accuracy and close ratio. A little high level strategy and accountability can result in profit and happiness you want to build for next year.
So which problems resonated with you the most?
WHAT IS YOUR SOLUTION?
The good news is that ANY of those problems are what you are struggling with – the fix is as also as simple as 1,2, 3:
You already have the answers at the tip of your fingers, in your mind because you had the vision and strength to start this business. The mind that can lead a business to where it has gotten so far is also the mind that will set it free. But often you need some help sorting through ideas to create the best strategy.
Do you have someone in your life that helps you to accomplish 1-3 and think HIGH LEVEL STRATEGY to grow your business? Would it be great to have someone NOT in your family so you could vent and not burden them? Do you want a FRESH perspective or resources because you have talked it out with everyone you know and haven’t made progress?
If you want a new outlet for resolving issues and finding solutions that will make your vision a reality. Sounds like it’s time to look into hiring a BUSINESS GROWTH COACH and I am here to help you in 2021.
The best performers in life have MANAGERS, PRODUCERS, COACHES, and BOARD MEMBERS to discuss and advise them in reaching higher heights.
If I would be the right person to work with you, you can sign up for a BUSINESS GROWTH COACHING SESSION now with me and COMMIT to yourself for the entire year. For only $600 a month for 2 sessions a month (prices are less for longer commitments) to lay a strong foundation for the next year.
CLICK TO SIGN UP
SIGN UP 3 MTH - BUSINESS GROWTH CONSULTING (6 sessions – paid upfront and usable anytime)
SIGN-UP 6 MTH - BUSINESS GROWTH CONSULTING (12 sessions – paid upfront and usable anytime)
SIGN UP 12 MTHS – BUSINESS GROWTH CONSULTING (24 sessions – paid upfront and usable anytime)
No matter where you choose to go to get the encouragement you need this year to accomplish your goals – I am wishing you wild success in 2020!
Sending love and encouragement your way and Happy Holiday Wishes!
MORE ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Blog.
SUBSCRIBE TO YOUTUBE CHANNEL: https://bit.ly/3cDZS39
MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.