Packaging Design To Increase Your Sales
Hi, I’m Emily, a Business Growth Consultant.
I know you’re busy frantically running your business – who has time to figure out how to grow!?
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You know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch… when you’re busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, let alone think through how these differences should apply to your brand.
Oftentimes sales flat-line because a brand is being RE-ACTIVE instead of PRO-ACTIVE for their next sales presentation. If you’re selling the identical products, packaging and serving sizes you sold last year… don’t expect any sales growth.
So how do you prepare for your next trade show or sales pitch of your CPG product? How should you plan your sales strategy for next year so you’re prepared to meet with any retail buyer and close that PO? I’d like to suggest you should start here:
1) Identify what stores you’re currently in and where you want to be next year
2) Consider what type packaging, serving sizes and displays are in these new stores
3) Create this type of packaging for your product (design it, cost it out, figure out the palletization and case pack, etc. Calculate and plan out all the information that retail buyer for your target customer will need in order to feel confident you are ready to handle their order).
4) Create a sales presentation tailored for each retailer type highlighting these packaging differences that are perfect for them – that includes all the answers you figured out in step #3
The outcome of your strategization session will be different packaging, prices, serving sizes etc for different retail types… which will result in NEW sales. I guarantee it. I’ve seen it for every client we’ve worked for.
It’s important to PRO-ACTIVE in order to capture new customers and open up new shelves.
Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales!
Many people think retail placement is a passive game – wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) – you can be on the offense and influence the outcome of your sales presentation and product placement in stores.
Chapters
0:00 Intro
1:18 What is a planogram and which areas have the highest sales velocity?
5:10 How do retail buyers make placement decisions inside a store
13:23 What can I control or change that will influence where I get placed and my sales
14:31 How to use color to stand out from your competition
16:00 How to use seasonal themes to stand out from your competition
17:30 How to use framing and shapes to stand out from your competition
19:20 How to use serving sizes to stand out from your competition
21:30 Make a promotional plan for holidays
22:35 Justin’s Peanut Butter Planogram Case Study
24:54 Archer Farms Planogram Case Study
27:00 How to incorporate planogram strategies into your sales pitch
ou know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch… when you’re busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, let alone think through how these differences should apply to your brand.
RESOURCES TO HELP YOU CREATE A SUCCESSFULY SALES STRATEGY:
+ Watch this video to re-focus on what you know – different retailers require different types of packaging (https://www.youtube.com/watch?v=PtVN2…).
+ Then download this FREE PDF worksheet (no strings attached) (http://bit.ly/2LgaPOT) which has questions to work through with your team to apply these facts and create a pitch strategy tailored for each retailer with packaging perfect for their style of store.
These two resources will help you be prepared to meet with your retail buyers this coming year and close sales. Don’t miss a sales opportunity because you didn’t plan. Take time today to make a difference for next year (http://bit.ly/2LgaPOT).
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