START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

CASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

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5 Things You Did Not Think About The Last Time You Ordered Packaging
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5 Things You Did Not Think About The Last Time You Ordered Packaging

5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…