One LinkedIn Connection= Millions in Business
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One LinkedIn Connection= Millions in Business

Originally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past…

Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy
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Printed Mock-Ups ESSENTIAL To Your Winning Retail Sale Meeting Strategy

I have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real…

What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)
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What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)

Which CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s…

5 Retail Packaging Design Tips for E Commerce Brands
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5 Retail Packaging Design Tips for E Commerce Brands

This article was first published on RANGEME (February 6, 2020) and ECRM (January 22, 2020). Today’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into…

Evolution of Packaging for Natural Food Industries
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Evolution of Packaging for Natural Food Industries

Natural food bands are leading the trend packaging and branding. What can you learn? This article was also published on ECRM’s Blog on 5/6/2020. Packaging in the old days of natural foods was what we would call… “scrappy.” Emerging brand owners didn’t have a lot of visibility, demand or capital so their packaging reflected it….