How Branding Creates Profit, Stops Competitors, Builds Loyalty, & Protect Your Business
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How Branding Creates Profit, Stops Competitors, Builds Loyalty, & Protect Your Business

Building a brand seems complicated and like a huge undertaking. However, if we break down the what and why… the how becomes a piece of cake. What is a brand?  A brand is everything from the employee’s uniform to your advertising message. This includes your logo, signage, tagline, values, how your employees interact with customers,…

*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…
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*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…

CHILL’ing in the grocery store IS a hobby I love. Some people like strolling museums and admiring the art… some people like watching #Netflix movies… some people enjoy #Tapas. I like walking in grocery stores and looking for cool new products to taste or packaging to oogle. YOUR NEW BEST HOBBY This hobby is one…

Why Branding Makes Money For Physical Product Brands?
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Why Branding Makes Money For Physical Product Brands?

What is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What…