Getting to the point of sale is thinking through your shelf life and trying to find a strategy that can maximize and optimize that. Ideally without adding chemicals that could be harmful to the person who’s consuming it, or that just isn’t natural or safe.
So how do you do that?
How Can You Do That With Packaging?
The 1st place you start with shelf life is in the actual manufacturing process – bacterial and pathogen kill steps like HPP or hot filling… OR nitrogen flushes in salads for example can positively impact your shelf life…. But that’s a good conversation between you and your co-packer about their recommendation for your product and their capabilities.
AND packaging is the next and VERY CRUCIAL step you can use to increase shelf life that will help you avoid using chemical preservatives in your food.
1) ELIMINATE OXYGEN WITH PACKAGING –
a. GAS FLUSHING – #Freshfoods, like salads and other things that can kind of go bad quickly but by removing oxygen with nitrogen gas flushing you can help products stay fresh. You will need a co-packer with this capability PLUS nonporous plastic packaging. Then they co-packer will remove oxygen by filling packaging with nitrogen before it’s sealed so the product doesn’t corrupt.
b. REMOVING OXYGEN – Number two, you use something like a Cryovac, which sucks out the oxygen and makes the plastic flexible film shrink around the product you have. You’ll see that in tight clear plastic packaging applications especially in deli!! That’s because of the plastic and the way that you encase the product, you can suck all the oxygen out of there so there isn’t enough for microbes to live off of so it doesn’t actually go bad quick.
And the good news is you can do a flexible or semi-rigid version of that. Think string cheese easy peels and deli meat easy peals!
c. SMALLER PACK SIZES – Another simple way to make an impact here is… case pack sizes! Think #foodservice for restaurants or #bulkpacks for club store servicing families. Big sizes mean you open it and must use it immediately before the product will be exposed to moisture and oxygen and start to go bad.
First-hand experience you can think of is that bag of kettle corn or chips you open but don’t finish… they go stale and don’t taste as good after a few days. There is so much pressure to eat the whole thing! Creating smaller serving sizes allows the consumer to be in control of when the product goes bad.
When it comes to foodservice, as a great example, I’ve made frozen appetizers in large cases, and we had plastic bags that you’d have to break open to be able to get into that. These are stored in the freezer, and you buy huge amounts of them, and you serve them at some hotel or restaurant. An employee who’s rushed, who wants to do the right thing but doesn’t have the time, goes in, opens the bag, and loosely ties it back up. Then the product ends up being exposed to the oxygen in the freezer and starts tasting funny or drying out completely.
By adding individual wrapping around each tray or bag, we’re able to ensure things don’t go bad so much because they’re smaller serving sizes that are exposed to air. That means additional packaging and a little bit of additional labor, which can be frustrating. Or you just need to improve your packaging strategy for the final product. But it makes a huge difference for the person who bought it to be able to enjoy it. Therefore, you get better repeat purchases. So, pack size can help!
2) ELIMINATE LIGHT WITH PACKAGING –
a. NON-TRANSLUCENT– Light also can alter your product – breaking down the most delicate scents and flavors. Light, as wonderful as it is to bask in, can also corrupt products. Having something that either has different layers within the plastic, like a metalized barrier can make a huge difference to eliminate lights powerful rays.
It’s really simple to do. It’s very affordable. This includes darker glass, labeling, using a label or sleeve strategically placed OR more importantly choosing non-translucent packaging OR multi-layered packaging like metalized plastic.
Plus they have recyclable versions of that (as well as biodegradable versions – which are way more expensive, which is why they’re not so much on the market). But these options are available, and really easy to use, and can add shelf life to your product.
3) HPP and HOT FILL CAPABABLE
a. HOT FILLING – The other ways to use packaging to get shelf life ALSO rely on your co-packer or a local HPP facility.
Hot fill can be done with glass or tough temperature resistant plastics – you heat the product to a high enough temperature that sterilizes the product and bottle. This process not only DOESN’T use chemicals… it also preserves nutrients and flavors in the product.
But it takes specific types of heat-resistant packaging! So ask your co-packer their requirements.
b. HPP – This is one of the oddest ways of pasteurizing and preserving shelf life to non-experienced food people. It’s a method of sterilizing products inside a tightly closed container with even/smooth product inside – placed inside a machine with water where they apply TONS of pressure similar to being on the bottom of the ocean… to kill bacteria! 43,500-87,000ps! This process kills the bad bacteria and doesn’t really impact the appearance, nutritional values, or appearance. This is often used in solid foods like deli meats, cheeses, dips, and beverages!
These are the most essential ways that packaging can make a difference in your shelf life! Now that you’re informed may you be better able to ask questions with your co-packer OR packaging supplier – may your shelf life belong!
1) CONSUMER SATISFACTION: 1stly you want your consumer to be able to purchase the product and actually enjoy it before it goes bad, and has a funky taste or a funky appearance! Otherwise, you leave a terrible impression on them, and they want to get their money’s worth. So, you want to serve your customer by having great shelf life.
2) NOT LOSING MONEY: And number two, because creating inventory is expensive and if you lose it due to shelf life OR not selling it in time before it expires…. You lose money!
And gosh logistics takes a long time and there are tons of opportunities in the supply chain for accidental temperature abuse as products sit on a dock or broken-down truck! You want to preserve your product from the moment that you manufacture it to the point where a customer even could possibly purchase it. And buyers don’t want to risk losing product either, so it’s in service of everybody in the whole supply chain! Good shelf life protects everyone’s pocketbook!
Oxygen and low PH are some of the most crucial non-chemical areas for stopping bacteria responsible for low shelf life! These little microbes live off sugars and oxygen in lower acidity environments. Effective packaging can help prevent these guys from doing their magic.
These are the most essential ways that packaging can make a difference in your shelf life! Now that you’re informed may you be better able to ask questions with your co-packer OR packaging supplier – may your shelf life belong!
This article is based on an interview with Joe Tarnowski, VP of Marketing from ECRM
Want to watch a video where we go over this – you can watch our interview at ECRM’s Vitamin, Weight Management & Sports Nutrition session in Phoenix: https://youtu.be/1ymtwDJop7c.
CLICK TO WATCH: https://www.youtube.com/watch?v=y-F1e5UL3zE