QUESTION: How can businesses execute a successful reopening and encourage customers to come back after COVID-19 pandemic?
ANSWER: Obviously I'm all about sales at this moment so I’m fired up to say these 2 quick strategies matter:
1) I think the first thing obviously is you want to do a rollout to build anticipation. This looks like telling people in advance you're going to be reopening at YY date. Then give them incentives to show up - which could be free tapas for every other guest or your first drink free if you bring a friend. Think of something that's going to motivate attendance.
2) Ask people top share your re-open. Everyone is aware that you and your business are going through a hard time, and they are grateful that you're still around. It's not a big deal to ask them and say, "Do me a favor and announce this on your Instagram stories?" Include an offer so they have a reason that benefits them. Remind them of what they love about you. "Help us to stay in business and to continue to serve you the best margaritas you've ever had in your life!" Pick something, make it fun.
The key is building anticipation, incentivizing people to show up and giving them a reason to share.
CLICK TO WATCH: https://www.youtube.com/watch?v=pUeQeNQ9yfY
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Expert taken from “USC’s Alumni Entrepreneurship Webinar Q&A: Building Resilience For You And Your Business During COVID-19” (5/12/20). To watch or join the USCAE VISIT: https://www.facebook.com/watch/?v=535727827333636
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MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.