This video is a case study of how I worked with Jocko Willink, creator and voice of the “JOCKO PODCAST” to create his delicious custom blend of pomegranate white tea from Start To Sold.
Through this story, I will go over the 5 steps to creating your own blended dry tea brand:
- Identify your target flavor
- Formulate your recipe
- Find your manufacturer
- Design your packaging and brand
- Make a few iterations of the packaging to improve customer experience
CLICK TO WATCH: https://youtu.be/mhLrQyx0pNA
CLICK TO SUBSCRIBE TO START TO SOLD: https://bit.ly/3cDZS39
If you love Jocko White Tea OR you want to launch your own tea product, may this video inspire you to take your business idea from Start to Sold.
Discipline Equals Freedom, and “Jocko White Tea” equals energy and focus. Get your own Jocko White Tea on Amazon or OriginMaine.com.
MORE ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Blog: https://www.emilyannepage.com/StartToSold/.
MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.
ABOUT JOCKO WILLINK:
Jocko is also the co-author with fellow retired Navy Seal, Leif Babin of the best-selling book Extreme Ownership: How U.S. Navy SEALs Lead and Win and founders of Echelon Front (http://echelonfront.com), a leadership training and consulting firm teaching strategies for the highest level of performance. Jocko Willink, is also the creator and voice of the JOCKO PODCAST (http://jockopodcast.com).